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Blogging before Blogs…

Blogging before Blogs…

The year was 1978 and the same Bill Bonner began writing an internet series called The Daily Reckoning. It began as a collection of essays and short notes that Bonner would develop through the years. In 1978 when Bill began, he was ahead of the innovation curve. He had been blogging before the term blog even existed. [...more]

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Benjamin Franklin Reveals His Secret Method for Learning the Craft of Writing Masterful Copy…

Benjamin Franklin Reveals His Secret Method for Learning the Craft of Writing Masterful Copy…

About this time I discovered an interesting and successful AD. It was being circulated for the third time, revealing its effectiveness, because these things don’t make it around even a second time unless they are very, very successful and effective. I read it over and over again with increasing interest and desire to imitate it, the written presentation was that compelling. With that as my goal, I took some paper and began to make short hints of the sentiments of each sentence, while on a separate sheet, copying out long hand the entire AD. [...more]

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THE SWEET, DARK HISTORY OF LEADS THAT MAKE A PROMISE…

THE SWEET, DARK HISTORY OF LEADS THAT MAKE A PROMISE…

One of the best ways to lead into the body of your copy is with a promise. But how do you go about constructing a Promising Lead? This is where research comes in. It pays to know your product inside and out so that you figure out what it does best. You’ve heard it all before...”features vs benefits” “features vs benefits.” Here’s how it works...you study the product or service from every conceivable angle making a list of the products best features, once you have that in place you can begin to craft those into real tangible benefits for the customer. [...more]

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Creating Covert Sales Letters and Websites Using Embedded Commands

Creating Covert Sales Letters and Websites Using Embedded Commands

Is it true?  Can Embedded Commands and covert influence of this type increase conversion rates? One of the key goals in crafting your marketing materials is to direct your prospect’s mind in a “certain direction.”  This has to be handled with extreme care because if you customer had any inkling that they were being manipulated […] [...more]

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Four Critical Techniques To Increase Productivity as a Freelance Copywriter:

Four Critical Techniques To Increase Productivity as a Freelance Copywriter:

To be successful at anything you need to develop a set of two core principles. These governing principles are essential to becoming a successful freelance copywriter. The first principle is that of constant and never-ending improvement (CANI). It is very easy to get caught up in your goals and desired end-outcomes...to the point of becoming overwhelmed. CANI offers a solution and a point of reference to focus your attention on. If all you did was to improve one tiny aspect of your copywriting skills every single day, you would achieve mastery in uncommon time. Tony Robbins once said, "We only learn our limits by going beyond them." CANI! is a principle designed to encourage you to make small incremental improvements as you move along the path to copywriting mastery daily...and in doing so, you will be forced to find a way to go beyond your current set of self-imposed limitations. The second principle is to improve your productivity. When productivity is maximized more work is done in less time and profitability increases. As a freelance copywriter, the faster you can craft high-quality copy for your clients the greater your success and the greater your increase in profitability. [...more]

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“7 Critical Steps To Writing A Salesletter!”

“7 Critical Steps To Writing A Salesletter!”

If you think that you can whip out an award winning sales letter in a few days your wrong! Any truly effective sales letter takes a lot of preparation and work. Before pen goes to paper [...more]

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How To Avoid Hype In Your Copy…

How To Avoid Hype In Your Copy…

Frequently I am asked, how can you write powerful, attention-getting copy without all the hype and hard-sell? This is a very good question because copywriters walk on a very thin line between the two. The bottom line is that your copy has to stand out from the rest, if not your sales are going to suffer a miserable death. If your copy is over the top, you’ll piss more people off than you’ll convert to customers. Your copy will only breed disdain and mistrust. So, by popular demand, here are 5 ways that you can avoid hype in your copy while at the same time still get noticed and stand out from the hyped up crowd. [...more]

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