Archive | March, 2010

“7 Critical Steps To Writing A Salesletter!”

“7 Critical Steps To Writing A Salesletter!”

If you think that you can whip out an award winning sales letter in a few days your wrong! Any truly effective sales letter takes a lot of preparation and work. Before pen goes to paper [...more]

Copywriting Tips Comments (0)

How To Avoid Hype In Your Copy…

How To Avoid Hype In Your Copy…

Frequently I am asked, how can you write powerful, attention-getting copy without all the hype and hard-sell? This is a very good question because copywriters walk on a very thin line between the two. The bottom line is that your copy has to stand out from the rest, if not your sales are going to suffer a miserable death. If your copy is over the top, you’ll piss more people off than you’ll convert to customers. Your copy will only breed disdain and mistrust. So, by popular demand, here are 5 ways that you can avoid hype in your copy while at the same time still get noticed and stand out from the hyped up crowd. [...more]

Copywriting Tips Comments (0)