Archive | August, 2011

Benjamin Franklin Reveals His Secret Method for Learning the Craft of Writing Masterful Copy…

Benjamin Franklin Reveals His Secret Method for Learning the Craft of Writing Masterful Copy…

About this time I discovered an interesting and successful AD. It was being circulated for the third time, revealing its effectiveness, because these things don’t make it around even a second time unless they are very, very successful and effective. I read it over and over again with increasing interest and desire to imitate it, the written presentation was that compelling. With that as my goal, I took some paper and began to make short hints of the sentiments of each sentence, while on a separate sheet, copying out long hand the entire AD. [...more]

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