Tag Archive | "Avoid Hype"

How To Avoid Hype In Your Copy…

How To Avoid Hype In Your Copy…

Frequently I am asked, how can you write powerful, attention-getting copy without all the hype and hard-sell? This is a very good question because copywriters walk on a very thin line between the two. The bottom line is that your copy has to stand out from the rest, if not your sales are going to suffer a miserable death. If your copy is over the top, you’ll piss more people off than you’ll convert to customers. Your copy will only breed disdain and mistrust. So, by popular demand, here are 5 ways that you can avoid hype in your copy while at the same time still get noticed and stand out from the hyped up crowd. [...more]

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