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THE SWEET, DARK HISTORY OF LEADS THAT MAKE A PROMISE…

THE SWEET, DARK HISTORY OF LEADS THAT MAKE A PROMISE…

One of the best ways to lead into the body of your copy is with a promise. But how do you go about constructing a Promising Lead? This is where research comes in. It pays to know your product inside and out so that you figure out what it does best. You’ve heard it all before...”features vs benefits” “features vs benefits.” Here’s how it works...you study the product or service from every conceivable angle making a list of the products best features, once you have that in place you can begin to craft those into real tangible benefits for the customer. [...more]

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